18 Feb 2026
1h 27m

#854: Tish Rabe — 200+ Children's Books, Getting Picked for Dr. Seuss, Lessons from Early Sesame Street, How to Write 300+ Songs, and More

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The Tim Ferriss Show

Summary

The conversation explores Tish Rabe's multifaceted career, from her early aspirations as an opera singer to becoming a prolific children's book author, including her work on the Dr. Seuss series. Rabe recounts her serendipitous entry into Sesame Street, highlighting the show's unique creative environment and its emphasis on double-level humor appealing to both children and adults. A key insight is the importance of music and rhyme in children's education, stemming from her musical background. Rabe details her creative process, including writing the last page first and the necessity of pure rhymes in the style of Dr. Seuss. She also shares the story behind her book "Sometimes a Part, Always in My Heart," written to support military families, and her recent entrepreneurial venture, Tish Rabe Books.

Outlines

Part 1: The Sesame Street Years

00:24

From Opera Singer to Sesame Street: Tish Rabe's Unexpected Career Path

Tish Rabe recounts her journey from aspiring opera singer to children's book author. Initially planning a career in opera, she obtained a music degree but found herself working at Sesame Street after moving to New York. Her high school music teacher helped her get a job as a music production assistant. Rabe's role involved hiring jingle singers and she sang constantly, eventually leading to opportunities to sing with the Muppets on the show, albums, and specials. Her "big break" was singing with Oscar the Grouch on the song "I Love Trash."

03:36

Creativity and Opportunity: Tish Rabe's Early Days at Sesame Street

Tish Rabe describes Sesame Street as an incredibly creative environment where the team, including Jim Henson, constantly invented new ideas. Despite initial concerns about the show's success due to its unconventional characters and multiracial cast, Joan Ganz Cooney allowed the team creative freedom. Rabe emphasizes that her time at Sesame Street shaped her current career. When Sesame Street needed books, Rabe pitched a story based on a childhood memory of breaking her great-grandmother's teapot. This pitch led to her first book, "The Broken Teapot," which taught the message that friendship is more important than material possessions.

07:32

The Creative Process and Educational Goals Behind Sesame Street

Sesame Street was one of the first TV shows grounded in educational research, with specific topics and learning objectives for each season. Writers developed content spontaneously, but the show's writers wrote the endings first. Jim Henson was a hard worker, but very nice to the staff. Sesame Street pioneered double-level humor, appealing to both children and adults. This strategy encouraged parents to watch with their children, enhancing the educational impact, as many early children's shows failed to engage parents.

11:34

The Influence of Music Training and Creative Environment on Sesame Street

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Tish Rabe reflects on how her music training aided her work at Sesame Street. She would count off the puppeteers to help them sing in time with pre-recorded songs. She also recalls singing with jingle singers in New York in the 70s. Carol Spinney, who played Big Bird and Oscar, had trouble singing "I Hate Christmas" with a full orchestra, so he took Oscar out of the case and sang it perfectly.

18:55

Serendipity and Success: Joining Sesame Street During its Rise

Tish Rabe recounts how she got her job at Sesame Street through a chance encounter and her high school music teacher. She emphasizes the role of timing and luck, as she was initially focused on becoming a singing star. Sesame Street was gaining popularity when she joined, with a mission to help children learn their alphabet and numbers to create a more even playing field in kindergarten. The show's impact was significant, with children singing Sesame Street songs in school.

Part 2: Transition to Writing and Songwriting

22:47

From Sesame Street to Random House: Expanding into Writing and Songwriting

Tish Rabe discusses her transition from Sesame Street to a full-time writing career. After writing "Bert and the Broken Teapot," she continued writing for various publishers. She produced "Big Bird in China" and became senior producer for "321 Contact." Eventually, she became the director of video at Random House, where she also wrote books. She also began writing songs for "321 Contact," including one about the gestation period of different animals, titled "I'm Waiting for My Baby."

25:41

Songwriting Process and Breaking the Mold with "Being Green"

Tish Rabe describes her songwriting process, which involves identifying the science or educational message, creating a verse, and including a B section to make the song dynamic. She gives the example of a song about a cord of wood. She also shares the story of how Joe Raposo wrote "Being Green" for Kermit the Frog, breaking the convention of end rhyme in children's songs.

29:00

Creative Freedom and Focus Groups at Sesame Street

Tish Rabe discusses the creative freedom at Sesame Street, where people were encouraged to experiment and make things up. However, the curriculum was the most important thing. The show also used focus groups to test content with children and ensure they understood the educational messages. This feedback helped them refine the show and avoid making it too sophisticated for the target audience.

Part 3: The Dr. Seuss Legacy

32:30

The Dr. Seuss Opportunity: From Rejection to Writing a New Series

Tish Rabe recounts submitting a rhyming book to Random House, only to be rejected because they were the "rhyming home of Dr. Seuss." However, she was then offered the opportunity to write a new series for Dr. Seuss, as he had passed away before finishing the first book. She was given research on mammals and birds and tasked with creating two books in four months, leading to "As a Camel, a Mammal" and "Find Feathered Friends."

35:56

Dr. Seuss's Perfectionism and the Creation of "Oh Baby, The Places You'll Go"

Tish Rabe discusses Dr. Seuss's exclusivity with Random House and his role in the Beginner Book Series. She notes that Dr. Seuss was an author-illustrator whose work required no edits. She shares a story about being contacted by Dr. Seuss's widow, Audrey Geisel, to write "Oh Baby, The Places You'll Go," a book referencing all 41 of Ted Geisel's books to be read in utero.

39:44

Writing in the Style of Dr. Seuss: Research, Rhyme, and Made-Up Words

Tish Rabe explains her process for writing in the style of Dr. Seuss, which involved researching the topic in children's libraries, simplifying the information, and finding rhyming potential. She notes that Dr. Seuss insisted on perfect rhythm and pure end rhymes, and he would make up words when needed. She gives the example of "Gerpletz" from her book "Oh, the Pets You Can Get." She emphasizes the importance of rhyme in helping children remember new words and concepts.

Part 4: Craft, Tools, and Techniques

44:44

The Power of Rhyme and the Helix Sleep Sponsor

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Tish Rabe discusses the importance of rhyme as a mnemonic device. She credits her high school English teacher with helping her develop her rhyming skills through poetry and playwriting exercises.

47:32

The Million Gazillion Rhymes Program and Family Support

Tish Rabe shares that she initially used a computer program called "A Million Gazillion Rhymes" to help her find rhymes, but now she knows them instinctively. She recounts a story about having to change a mnemonic in her solar system book after Pluto was demoted. She also discusses her family background, noting that her parents were supportive of her pursuing music and writing.

52:50

The Importance of Music in Education and the Sweet Dreams Book

Tish Rabe emphasizes the importance of music in teaching children, noting that the rhythm and rhymes are helpful. She writes songs for all of her books, using public domain melodies. She encourages everyone to sing to their children, regardless of their vocal ability. She discusses her book "Sweet Dreams," which helps parents get their kids to go to sleep, and how it incorporates tips for bedtime routines.

Part 5: Entrepreneurship and Social Mission

57:15

Starting a Company at 70: Fulfilling a Mission and Husband's Fishing

Tish Rabe explains why she started her own company at 70, citing her husband's fishing hobby and her desire to create books with messages that weren't being addressed by other publishers. She wanted to create a book with dialogic reading, but couldn't get anyone to let her write a book for them. She emphasizes her mission to provide free books to children who don't have them.

1:00:39

A Lifetime Mission: Providing Books to Children in Need

Tish Rabe discusses her "lifetime mission" of getting free books to kids who don't have any. She feels it's amazing that in 2026, she's still doing what she can to make sure kids get books. She is the child of a World War II hero, and wanted to write a book for military kids and military families in honor of her father.

1:04:40

"Sometimes a Part, Always in My Heart": A Book for Military Families

Tish Rabe shares the inspiration behind her book "Sometimes a Part, Always in My Heart," which is dedicated to military families. She interviewed service members, spouses, partners, and kids to understand their experiences. She includes tips in the book for young families facing deployment for the first time. The book also features a stuffed dog named Alaska, inspired by a real dog she found.

Part 6: Current Projects and Creative Challenges

1:08:28

Tish Rabe Books: New Projects and a Hallucination in a Coffee Shop

Tish Rabe discusses other projects on her website, including "Days Can Be Sunny for Bunnies and Money," a book about financial literacy. She also mentions a new book coming out about Central Park in New York. She recounts a story about joining the Mystic Chamber of Commerce and being asked to write a children's book about the town, which led to a hallucination of seagulls in a coffee shop.

1:11:45

Central Park Book and the Importance of the Illustrator

Tish Rabe explains that the Central Park book came about because her executive editor, Jennifer Perry, is a trained greeter at Central Park and saw a need for a children's book about the park. She is working on a campaign to fund free copies of the Central Park book to kids in underserved neighborhoods in New York City. She also emphasizes the importance of choosing the right illustrator for a book.

1:15:42

Overcoming Writer's Block and Creating "It's Fun to Be Healthy"

Tish Rabe shares her strategy for overcoming writer's block, which involves working ahead of deadlines and switching to other projects when stuck. She recounts being assigned to write a book about healthy habits for the American Academy of Pediatrics, which she initially found boring. She created her own Dr. Seuss characters, but had to get approval from Mrs. Geisel. The book, "It's Fun to Be Healthy," became a huge bestseller.

Part 7: Reflections and Future Outlook

1:19:34

Big Bird in China: A Challenging but Rewarding Experience

Tish Rabe recounts her experience working on "Big Bird in China" in 1982, noting that they were the first film crew allowed into China. The production faced numerous challenges, including constant rain and a lack of coffee. Despite the difficulties, the special won an Emmy for Best Special.

1:23:41

A Message for the Future: Kindness, Children, and Reading

Tish Rabe shares a message for a billboard, emphasizing that children are our most precious gift and that we must take good care of them. She encourages everyone to remember that children are the future and to read, read, read. She also mentions her upcoming book, "Kindness is Caring, Friendship is Sharing," which promotes kindness and friendship.

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