What Retailers Get Wrong About Site Selection | Ben Crowder, Bohler

Retail site selection and development rely on early collaboration between owners and engineering consultants to navigate complex feasibility, zoning, and infrastructure constraints. Ben Crowder, a principal at Bohler Engineering, emphasizes that successful projects require moving beyond static design standards to prioritize customer experience, efficient circulation, and site-specific connectivity. Modern retail demands include integrating drive-throughs, EV charging, and outdoor dining into existing centers without disrupting traffic flow or pedestrian access. Repositioning underperforming big-box assets often involves subdividing spaces or introducing mixed-use elements to revitalize properties. Rather than relying on theoretical models, developers must utilize real-world operational data and engage with local municipalities early to secure entitlements and manage the risks associated with long-term capital investment. This strategic, partner-oriented approach minimizes soft costs and ensures that site design remains functional during peak demand and long-term operation.