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Stop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions.

Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide whether that ad spend turns into profit.

You’ll learn how to start with a testing budget, adjust bids based on impressions and spend, avoid blindly trusting Amazon’s suggestions, and know when you have enough data to make a decision.

Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonFBA #AmazonSellers #amazonmarketing

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - How to Start an Amazon PPC Budget
01:07 - Why Sales Matter More Than Budget
01:45 - Cost Per Click Changes by Product Type
02:05 - PPC Needs Better Clicks and Conversions
03:00 - Fix the Listing Before Blaming Ads
03:42 - Click Rate Changes After Listing Work
04:37 - Why Amazon Suggested Bids Can Be Wrong
05:38 - Placement Types and Bad Search Term Data
06:33 - Why Bid Costs Depend on Competition
07:23 - Starting Bids and Budgets Are Tests
08:32 - Dynamic Down Only Bidding for New Sellers
09:19 - Spend Thresholds and Buying Data
09:59 - Why Relevance Still Matters in Ads

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Amazon PPC Budgets Are a Guess Until Data Proves Otherwise

My Amazon Guy

Amazon PPC Budgets Are a Guess Until Data Proves Otherwise