Private equity has earned a reputation for loading companies with debt, cutting costs, and putting short-term returns ahead of the businesses themselves. But what if successful owners had another option?

Nico Lechuga is a Bitcoin entrepreneur, a founding partner of Bitcoin venture capital firm Ego Death Capital, and co-founder of the newly launched holding company Orange Juice. He joins Coin Stories to explain a new model for acquiring profitable businesses, preserving what makes them valuable, and using their cash flow to build a Bitcoin treasury.

In this episode:

Why the private equity model can create destructive incentives for otherwise healthy businesses
How Orange Juice hopes to offer owners an alternative when they are ready to step back or sell
Why profitable "boring businesses" may be among the most overlooked assets in America
How Bitcoin could become part of a long-term strategy for preserving and compounding business value
What separates a real business opportunity from an idea that simply sounds exciting

Follow Nico on X at https://x.com/nico_lechuga

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This podcast is for educational purposes and should not be construed as official investment advice. Ads in this episode are baked-in and may reference promotions or offers that are no longer available at the time of listening.

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