US livestream shopping surges, Amazon updates seller insurance rules, and Helium 10 launches powerful new MCP tools for Walmart, ads, keyword research, and more.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

https://www.cnbc.com/2026/09/01/tiktok-whatnot-livestream-shopping.html

New Commercial Liability Insurance Requirements effective November 2, 2026

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVI1Q0hRUUNWSlc5VjNE

Your Account Health Rating now rewards great customer service

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzJDVzlXWjM0NTJDVVpY

Prime Big Deal Days deals deadline extended

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN1dWUE5RN0dBSkUzTkNF

New Amazon MCP Features Helium 10’s Amazon MCP now analyzes ad budget usage, reveals Frequently Bought Together history, tracks CPC bids, Search Frequency Rank, and keyword sales trends, and lets sellers activate Alerts across multiple SKUs at once—all through Claude or ChatGPT.

Create Amazon coupons faster with fewer steps

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFZOODhGUEM1VktETkw5

TikTok Shop opens cross-border sales between EU and UK

https://ecommercenews.eu/tiktok-shop-opens-cross-border-sales-between-eu-and-uk/

(Timestamps) -

In episode 553 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:44 - Is Live Shopping Finally Taking Off?
02:44 - New Amazon Insurance Requirements
04:47 - Walmart and Ads Updates
07:15 - Amazon Account Health Update
08:43 - How to do Keyword Research On Amazon Website
10:52 - Prime Big Deal Day Deadlines Extended
11:23 - New Amazon MCP Features
15:39 - Amazon Coupon Creation Simplification
16:40 - TikTok Shop UK Update

#553 - Live Shopping Doubles! & Amazon Changes Seller Insurance Requirements | Weekly Buzz 9/10/26

AM/PM Podcast

#553 - Live Shopping Doubles! & Amazon Changes Seller Insurance Requirements | Weekly Buzz 9/10/26