Why Marketing Automation Isn’t Marketing Intelligence with Duarte Garrido, Co-Founder of Dojo AI | Ep. 443

Marketing is currently in crisis, stifled by fragmented technology and a reliance on platform-dictated automation that produces low-quality, generic output. Duarte Garrido, founder of Dojo AI, argues that the industry must shift from simple automation to "intelligence" by building a robust context layer—a curated semantic model of the brand that integrates cross-channel data. While AI excels at data gathering, cleaning, and identifying patterns, it fails at creative strategy and non-logical decision-making. Marketers must reclaim their role as the primary architects of strategy, using AI to manage complex data loops while maintaining human judgment for creative ideation. By moving away from rigid, deterministic campaign cadences toward intelligent, agentic systems, brands can better navigate saturated digital landscapes and maintain authentic connections with their audiences.