Älä rakastu ideaasi liian aikaisin | Asiakkaan aidon tarpeen löytäminen, palvelumuotoilun tuplatimantti ja yhteiskehittäminen ekosysteemeissä | Krista Keränen | #23

Co-operation and ecosystem development serve as the foundation for effective service design and organizational success. Krista Keränen, an expert in service innovation, draws on her twenty-year background in the catering industry and her academic journey at Cambridge to illustrate how deep customer understanding and systematic problem-solving drive results. By utilizing the "double-diamond" model, organizations can transition from reactive problem-solving to identifying latent customer needs through structured observation and iterative testing. Success requires building trust-based networks, embracing cultural adaptability, and maintaining a balance between high-energy professional pursuits and personal well-being. Ultimately, shifting from ego-driven agendas to collaborative, ecosystem-oriented mindsets enables teams to navigate complex challenges and foster sustainable innovation.