James Cadwallader, co-founder and CEO of Profound, discusses raising $180 million at a $1.8 billion valuation to build the AI-native marketing stack. He breaks down how autonomous personal agents are transforming consumers into agentic shoppers, and how enterprise brands are shifting to agent-first marketing strategies. Check out our sponsor Lovable: https://lovable.dev. Turn ideas into software people love.

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AdQuick - Make your brand a billboard. Out-of-home advertising as easy to scale as digital. https://adquick.com

Chargebee - Billing and monetization infrastructure for the AI era. https://www.chargebee.com/

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Timestamps:

(00:00) Introduction

(01:08) Future Of Buying

(04:00) Building Agentic Growth Tools

(07:07) Gaming AI Search Algorithms

(10:39) Rise Of Personal Agents

(12:49) Transforming Enterprise Marketing

(17:24) Expanding Beyond Marketing

(21:11) AI Marketing Predictions

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Note: This podcast is not investment, legal, or tax advice, and is intended for informational and entertainment purposes only. Hosts and guests may hold positions in the companies and securities discussed; do your own research before acting on anything you hear.

Personal Agents Are Replacing the Human Consumer | James Cadwallader

MTS

Personal Agents Are Replacing the Human Consumer | James Cadwallader