Craig Kielburger was the Greta Thunberg of the 90s – a 12 year-old kid from the suburbs who dreamed of freeing the world's children from slavery. His activism made him famous, and he was endorsed by Oprah, the Pope, the Queen, and the Clintons. His campaign became a global movement and a powerful brand.

But right from the start, there were uncomfortable questions about money and exploitation. Decades later, it all came crashing down. But the seeds of WE's self-destruction were planted right from the start…

Retraction and Apology to Theresa Kielburger (June 11, 2026):

On August 20, 2021, Canadaland published The Children’s Crusade, the first episode of a podcast series entitled The White Saviors. In that episode we stated that Theresa Kielburger had placed hundreds of thousands of dollars of donations to a children’s charity in a family bank account. This was unfounded. We were wrong to have published it.

Canadaland wholly retracts its statement about Ms. Kielburger. We apologize unreservedly to her for the harm caused by our publication of it. Canadaland has agreed to pay substantial damages to Ms. Kielburger.

Official responses from WE:

According to the WE Organization: neither the WE Organization nor Marc or Craig Kielburger have ever been investigated by a law enforcement agency, currently or in the past.

The WE Organization maintains that all financial transactions between its various entities, both charitable and for-profit, have followed all applicable laws.

In his libel claim against Saturday Night Magazine: Craig Kielburger said that the article was false and led people to wrongly believe he was keeping the money for himself. According to a reported statement by a Free the Children accountant, donations made prior to the organization becoming a registered charity were deposited in a separate bank account, and the group was being run as a charity pending Revenue Canada's approval of its application.