Creating Muse: The Fastest-Growing AI Product Since ChatGPT | Alexandr Wang, Meta

Muse represents a shift toward personal superintelligence, functioning as an AI agent that offloads mundane tasks to restore human agency and ambition. Developed at Meta under a mandate for high talent density and a flat organizational structure, the product emphasizes a cohesive, singular point of view rather than the fragmented output typical of large-scale corporate development. The seven-month refinement process prioritized reliability and meticulous model tuning to ensure consistent, high-quality user experiences. This initiative, bolstered by a strategic partnership between Scale AI and Meta, focuses on talent acquisition and technical agility to rebuild Meta’s AI capabilities. Marketing success stems from viral, screenshot-driven user stories that highlight practical utility, effectively demonstrating how AI acts as a "second mind" to help individuals pursue their long-term goals and dreams.