Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

How to Adapt When Your Agency Niche Stops Working with Laryssa Wirstiuk | Ep #872

If AI Can Do the Work Faster, What Should Agencies Be Selling? With Eric Weidner | Ep #871

The podcast explores the impact of AI on agency operations, content creation, and business strategies. Eric Widener, owner of Workbox, shares his experiences with AI web builders, noting their current limitations in detailed editing but usefulness for landing pages and mockups. He emphasizes that while AI offers opport...

What It Takes to Scale a 700-Person Agency Without Losing Your Mind (or Margin) with Nital Shah | Ep #870

How to Survive Google Updates, AI Disruption, and Scale a Local SEO Agency with Joy Hawkins | Ep #869

How to Choose the Right Agency Niche and Stick With It Through Uncertainty with Filip Lugovic | Ep #868

What 2025 Taught Us: Top Agency Owner Interviews of the Year | Ep #867

Should You Buy Another Marketing Agency? Lessons from 5 Acquisition Deals with Kimberly Eberl | Ep #866

How to Keep an Agency Partnership from Blowing Up with Andy Crestodina | Ep #865

When an Agency Merger Falls Apart: Lessons on Reinvention with Tom Snyder | Ep #864

Jason Swenk interviews Tom Snyder, owner of Trivera (formerly Website Solutions), about his 30 years of experience in the digital marketing industry. Tom recounts his early days during the dot-com boom, the experience of merging with a roll-up agency that ultimately failed, and the decision to "unmerge" and start over....

SEO Is Over. AEO Is Here: How Agencies Stay Visible When AI Chooses the Answers with Kasim Aslam | Ep #863

Why the Most Profitable Clients Aren't Always the Biggest. Selling Smarter with Charlie Clark | Ep #862

Why Clients Keep Asking for Deliverables and What They Actually Need with Nico Biggi | Ep #861

Why a Fortune 500 Marketing Leader Left His Dream Job to Start an Agency with Eric Gray | Ep #860

Jason Swenk interviews Eric Gray, founder of Maverick Content Studio, a social-first content agency for Fortune 500 brands. Eric shares his journey from a "dream job" in corporate marketing to entrepreneurship, driven by a desire for purpose and impact. He discusses targeting Fortune 500 companies, leveraging his netwo...

The Truth About Agency Growth: Why It Gets Harder Before It Gets Easier with Elyse Lupin | Ep #859

Jason Swenk interviews Elyse Lupin, the president and founder of Elysium Marketing Group, a food and franchise marketing agency. Elyse shares her journey of starting the agency 11 years ago after feeling unfulfilled in her previous marketing job and wanting a better balance with motherhood. She discusses the surprises ...

Why AI-Enhanced Agencies Are Outpacing AI-First Pretenders with Michael Davern | Ep #858

Jason Swenk interviews Mike Davern from Incept, an AI-enhanced digital agency, about his accidental entry into agency ownership and the evolution of Incept. Davern discusses the agency's early focus on text message marketing, its shift towards enterprise clients, and its current emphasis on AI-enhanced solutions. He hi...

The Smartest Inbound Channel for Agency Owners Who Hate Cold Outreach with Chase Clymer | Ep #857

The Secret to Surviving AI: Why Soft Skills and Real Partnerships Always Win with Ben Childs| Ep #856

In this episode of the Smart Agency Masterclass, Jason Swenk interviews Ben Childs, president at Digital Reach, about the future of agencies in the age of AI. Ben recounts a conversation at Adweek where an agency owner predicted the demise of agencies due to the rise of internal LLMs at enterprise clients. Jason and Be...

How to Build the Leadership Layer Your Agency Needs to Scale with Brandon Rost | Ep #855

Retaining Young Talent and Building Future Agency Leaders with McKay Salisbury | Ep #854

How AI Is Changing SEO: What Every Agency Owner Needs to Know with Vishal Mahida | Ep #853