Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Why Hitting $1M Won’t Save Your Agency (and What Will) With Justin Rashidi | Ep#832

What to Do When a Google Algorithm Update Kills Your Inbound Traffic with Chris Raulf | Ep #831

Launch a Second Agency While Still Growing Your First One? with Greg Peters | Ep #830

The Agency Exit Checklist: What Buyers Actually Want

How to Break Through Your Agency’s Revenue Ceiling (Without Hiring a COO) With Alex Membrillo | Ep #828

Thinking of Selling Your Agency? Cash Out for Max Value (and Avoid the Biggest Mistakes) With Sean Hakes | Ep #827

How to Scale an Agency by Simplifying Your Offer and Niching Down with Nate Freedman | Ep #826

In this episode of the Smart Agency Masterclass, Jason Swenk interviews Nate Freedman, the head of TechPro Marketing and MSP Sites, about his journey from selling high-ticket website projects to offering high-volume, lower-priced solutions for Managed IT Services Providers (MSPs). Nate discusses his early experiences w...

Can You Scale an Agency Without Relying on Retainers? With Eric Baum | Ep #825

Why Traditional Team Structures Are Failing Modern Agencies

How Do You Scale Your Agency Without Being the Bottleneck? With Kevin Miller | Ep #823

How to Step Out of Day-to-Day Client Work Without Breaking the Agency with Brent Weaver | Ep #822

Should Your Agency Fear AI or Leverage It? with Tim Condon | Ep #821

From Burnout to Breakthrough: How This Agency Owner Escaped the 24/7 Grind with RJ Huebert | Ep #820

2025 Agency Pricing Trends You Can’t Afford to Ignore

This podcast episode focuses on pricing strategies for agency owners. The speaker, Jason Swenk, argues that agencies should move away from hourly or project-based pricing towards value-based pricing, emphasizing the importance of charging for the outcome delivered rather than the time spent. He uses case studies of ag...

What Should You Do When Your Agency Gets Hit With a $10K Surprise? with Pete Kleinjan | Ep #818

From Chaos to Clarity: Systems, Focus & Values of a Thriving Agency with Colin Hetherington | Ep #817

Thinking of Buying Another Agency? Read This First - with Matt Marchetta | Ep #816

How Future-Ready Agencies Are Using AI to Bank an Extra $200K with Phil Parrish | Ep #815

In this episode of the podcast, Jason Swenk interviews Phil Parrish, co-founder and president of PrograMetrix, a digital paid media agency. They discuss the evolution of Phil's agency over the past 10 years, focusing on strategic vision, growth plans, and navigating challenges like COVID-19. The conversation highlights...

Why 40% of CMOs Are Cutting Agency Budgets in 2025 (And How to Stay Off the List)

The podcast discusses the challenges faced by agencies experiencing budget cuts from CMOs. It highlights that agencies focusing on tasks rather than outcomes are at risk, while those building strong client relationships and delivering results are thriving. The speaker emphasizes the importance of building trust throu...

How to Keep Clients Longer Without Chasing Them with Darby Copenhaver | Ep #813

In this episode of the Smart Agency Masterclass, Jason Swenk and Darby Copenhaver discuss common gaps and mistakes agencies make from the client's perspective, emphasizing the importance of communication, onboarding, and client relationships. They highlight issues such as redundant onboarding processes, lack of communi...