The Marketing Millennials

Is Any Brand Really Authentic in Marketing? with Christina Le, Head of Marketing at Slate | Ep. 397

Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97

The Truth About SEO Rankings in the AI Age with Mike Roberts, CEO of RivalFlow | Ep. 396

What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395

How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health

The podcast explores how Bonafide Health, a women's health company, utilizes TV advertising to drive growth and brand recognition. Meghan Shea, Bonafide Health's growth marketing lead, discusses evolving from a performance-marketing mindset focused on Customer Acquisition Cost (CAC) to understanding TV's broader impact...

Subject Line Tactics You Haven’t Tried Yet | Bathroom Break #96

The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394

The discussion centers on the increasing volume of AI-generated content and the resulting scarcity of human elements like taste, brand identity, and trust. Emma Robinson, Head of B2B Marketing at Canva, emphasizes that human validation is becoming exponentially more valuable. She argues that while AI can enhance effici...

The Truth About Audience Building in Marketing with Marc Sirkin, Growth Consultant and Former CEO of Third Door Media| Ep. 393

The Practical Playbook for Starting TV in 2026, with Donna Lazaro from Gabb

The podcast explores the evolution and accessibility of TV advertising for brands of all sizes, focusing on strategies for leveraging linear, streaming, and connected TV (CTV). Anna from Tatari explains how their platform helps brands buy and measure TV across different channels, offering optimization and unified measu...

The Attribution Strategy Every Marketer Should Use | Bathroom Break #95

Why Community is the Future of Marketing with Chanel Clark, Founder of The Marketing Club | Ep. 392

The discussion centers on building and scaling communities, particularly within the marketing industry. Chanel Clark, founder of The Marketing Club (TMC) in Australia and New Zealand, shares her accidental journey of creating a 15,000+ member community. A pivotal moment was realizing the need for a space where marketer...

What Growth Actually Looks Like at a Legacy Brand with Doug VandeVelde, Chief Growth Officer at WK Kellogg | Ep. 391

WK Kellogg's Chief Growth Officer Doug VandeVelde discusses the company's Super Bowl ad campaign for Raisin Bran, highlighting the increasing consumer interest in fiber as a key health trend. The campaign features William Shatner to humorously promote the benefits of fiber, aiming to engage viewers and shift sentiment ...

The AI Tools Marketers Should Be Using Right Now | Bathroom Break #94

The podcast explores practical AI tools for marketers beyond basic applications like generating subject lines. It highlights Claude for creative writing, praising its ability to mimic voice and tone effectively. Gamma.app is recommended for creating presentations, allowing users to upload information and generate visua...

Why Trust is the Key to Growth with Meiling Tan, VP Brand & GTM at Care.com | Ep. 390

How to Build Brand in B2B with Marissa Kraines, VP and Head of Marketing at Webflow | Ep. 389

The discussion centers on world building in B2B marketing, challenging the notion that B2B should be treated differently from P2P (people to people) interactions. Marissa Kraines, VP of Brand Marketing at Webflow, argues for creating emotional connections and relatable content, drawing inspiration from Salesforce's cha...

How to Make Automated Marketing Feel Human | Bathroom Break #93

The Psychology Hacks Marketers Overlook with Phill Agnew, Host of Nudge | Ep. 388

This podcast explores psychological principles in marketing, emphasizing strategies often overlooked by textbooks. It highlights loss aversion, where framing potential losses is more effective than showcasing gains, using Amazon Prime's cancellation process as a prime example. The discussion covers scarcity, illustrati...

The Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387

Why Every Brand Should Lean Into the Super Bowl | Bathroom Break #92

The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386

MANSCAPED's Jori Evans joins the Marketing Millennials podcast to discuss creator utilization and upcoming campaigns. Evans details MANSCAPED's approach to finding authentic creators, emphasizing creative freedom and compensating young filmmakers, exemplified by their viral "face pics" campaign. The conversation explor...