The WARC Podcast

Insights from the WARC Awards - Finding new routes to drive growth

Research: The Power of Emotions

This podcast episode discusses the intricate relationship between attention, emotions, and brand recall in advertising, emphasizing that while capturing attention quickly is essential, it is the intense positive emotions and strategic brand integration into narratives that truly drive campaign success. Through various ...

Insights from the WARC Awards - Local insights boost brand

Consumer trends: New shopping habits and the power of live events

Insights from the WARC Awards - bold moves in media

This podcast episode delves into the impressive winners of the 2024 WARC Awards, showcasing bold moves in media that redefine creative effectiveness across various campaigns. Highlighting partnerships such as Heinz's collaboration with Absolut Vodka, Lacoste's cultural outreach, and Mercado Libre's interactive advertis...

Consumer Trends: Using AI and Multigenerational households in the US

3 in 15: Putting Attention into Practice

Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia

The future of programmatic 2024

This podcast episode delves into the evolving landscape of programmatic advertising, emphasizing the challenges and opportunities surrounding cookieless solutions, transparency, sustainability, and the ongoing shift towards walled gardens. Industry experts highlight the need for advertisers to adopt proactive strategie...

What Nike's Performance Marketing Strategy Tells Us About Effectiveness

Gaming – Advertising's untapped opportunity

This podcast episode dives deep into the evolving landscape of in-game advertising, revealing that despite the gaming industry's vast reach and substantial revenue, ad spending remains low. The discussion unfolds various facets of the gaming ecosystem, highlighting the complexities and challenges in effectively reachin...

What marketers need to know about Gen Alpha

Creative Effectiveness Lions 2024 - Insights from the winners

Research: the consumer power of diverse audiences

3 in 15: Getting festive marketing right in India

A look at how advertising portrays men – and how to fix it

CMO Conversations: Samsung on building the ultimate ecosystem brand

“How Brands Grow” with in-store advertising

CMO Conversations: LVMH on 'the art of crafting dreams'

Inside the WARC Grand Prix jury room