The WARC Podcast

Marketing is in a golden age of effectiveness.. or is it?

Unlocking growth with new consumption occasions

The true value of creator marketing

The future of effectiveness

2025 trends in creative effectiveness

Meet the world's most effective creative agency

The Effective CMO: Canva's Kristine Segrist

What does brand building really mean in e-commerce?

Inside the creative mind of John Hegarty

2025's biggest trends in programmatic advertising

The Effective CMO: Kraft Heinz's Diana Frost

All change: is media facing an existential crisis?

Ask Me Anything' with Mark Ritson (mailbag edition!)

A new rebel alliance: the rise of indie strategists

The Effective CMO: e.l.f Beauty's Kory Marchisotto

In this episode of The WARC Podcast, Anna Hamill interviews Kory Marchisotto, CMO of e.l.f. Beauty, about her philosophy on marketing effectiveness and the brand's growth strategies. Kory emphasizes the importance of community engagement and data-driven decision-making, detailing how e.l.f. Beauty has achieved consecut...

Retail media’s creative conundrum

The Effective CMO: Suncorp's Mim Haysom

Contagious takeover: Unilever's marketing refresh and the rise of B2B creators

The Effective CMO: Instacart

How to win a Creative Strategy Lion: tips from the jury