
Trends in Global Logistics, Warehousing and Fulfillment
08 Jul 2022
45m

eComFuel (formerly known as eCommerceFuel) is a private community for 7- and 8-figure eCommerce owners, best known for its members-only forum, operator-led insights, and the long-running eComFuel podcast hosted by founder Andrew Youderian.












The conversation centers on Ezra Firestone's acquisition and turnaround of oVertone, a semi-permanent hair color conditioner brand. Firestone discusses how he identified the $30 million business as under-optimized, citing excessive overhead, overspending on agencies, and a funky pricing model. Key steps in the turnarou...








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