Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones
In this episode of the My Wife Quit Her Job Podcast, Steve Chou and Toni Herrbach discuss recent AI updates and their implications. They explore the varying perceptions and uses of AI among different groups, from tech enthusiasts to those wary of its potential impact. The conversation covers AI's integration into shopp...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Charles Chakkalo, an expert in retail and online arbitrage, about his strategies for building an eight-figure business. Charles shares his journey from selling on Amazon as a high school student to running multiple warehouses, emphasizing the im...
In this episode of the My Wife Quit Her Job Podcast, Steve and Toni discuss strategies for running profitable Black Friday sales in the current ecommerce landscape, where traditional deep discounts may not be the most effective approach. They explore the shift in consumer behavior due to events like Amazon Prime Day an...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Brandon Harahoe, VP of Montana Knife Company, an eight-figure brand that manufactures its knives in the USA and sells them directly through Shopify. Brandon shares the company's origin story, the challenges and benefits of manufacturing in the U...
In this episode of the My Wife Quit Her Job Podcast, Steve and Toni Chou discuss brand deals for influencers. They share personal experiences, highlighting the evolution of influencer marketing from blogging to social media content creation. They emphasize the importance of authenticity, audience alignment, and due dil...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Cristina Brooks Potts, a student from his course who created a successful skincare company, Authenticego. Cristina shares her journey of identifying a gap in the market for acne-prone skin solutions, developing her own research-backed formulas, ...
In a special edition of the "My Wife Quit Her Job Podcast" recorded live from Ecommerce Fuel Live in Bozeman, Montana, Steve and Toni Chou recap their key takeaways from the conference. Toni highlights the importance of AI automations for tasks like customer outreach and inventory forecasting, while Steve discusses cha...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Kurt Elster, host of the Unofficial Shopify Podcast, about the impact of AI on e-commerce and strategies for Shopify brands. They discuss how clients are handling tariffs by communicating potential fees upfront during checkout, and explore AI to...
In this episode of the "My Wife Quit Her Job Podcast," Steve Chou interviews Ritu Java, CEO and co-founder of PPC Ninja, about how AI is transforming e-commerce. They discuss strategies for Amazon sellers to stand out amidst rising fees and competition, focusing on conservative ad spending and pricing. Ritu shares insi...
In this episode of the "My Wife Quit Her Job Podcast," Steve Chou and Toni Herrbach discuss the shift of podcast consumption to YouTube and the implications of launching a video podcast. They explore the increasing popularity of YouTube for podcast listeners, driven by the integration of YouTube into TVs and services l...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Norm Farrar, a respected figure in e-commerce and Amazon selling, about building community to grow an Amazon business and stand out in a saturated market. Norm shares his experiences with building brands, leveraging unique community aspects, and...
In this episode of the My Wife Quit Her Job podcast, Steve Chou and Toni Herrbach discuss the impact of vibe coding and AI on e-commerce, particularly its potential to disrupt the Shopify app ecosystem. They explore how AI-driven coding can enable users to create custom features and apps for their online stores, reduci...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Kevin King, an experienced Amazon entrepreneur, about the current state and future directions of e-commerce, focusing on Amazon and direct-to-consumer (DTC) strategies. They discuss the increasing difficulty for new sellers on Amazon, the import...
In this episode of the "My Wife Quit Her Job Podcast," Steve Chou interviews Chris Shaffer about content strategy for e-commerce businesses in 2025 and beyond. Chris emphasizes the importance of creating video content, specifically on YouTube, due to its evergreen nature and repurposing potential. He advises focusing o...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Bernie Thompson, the founder of Plugable, about the current challenges and strategies for selling on Amazon at scale in 2025. They discuss how AI is changing product research and visibility, with a focus on content marketing through videos and a...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Jim Kennemer, founder of Cosmosourcing, about sourcing products from Vietnam as an alternative to China, especially given the current tariff situation. They discuss the types of products Vietnam is best suited for (apparel, textiles, wooden good...
In this episode of the My Wife Quit Her Job Podcast, Steve and Toni discuss how Steve has been implementing AI into his online business, Bumble Bee Linens, while Toni was traveling. Steve details how he used AI to improve the "bought with" feature on his website, enhance the on-site search functionality, and create Ste...
In this episode of the "My Wife Quit Her Job Podcast," Steve Chou interviews Neil Patel, a renowned digital marketing expert and founder of several marketing tools and agencies. Neil shares insights on the evolving landscape of search, emphasizing the shift towards AI-powered search and the importance of creating conte...
In this episode of the "My Wife Quit Her Job Podcast," Steve Chou interviews his wife, Toni Herrbach, about a new business venture she's launching with Liz Saunders: a community and mastermind for female founders called Type A. Toni explains the motivation behind creating a female-only space, emphasizing the unique cha...
In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Jeff Oxford, an SEO expert, about the evolving landscape of SEO in the age of AI and chat-based search. They discuss the current dominance of Google search, the impact of AI overviews on informational queries, and strategies for e-commerce busin...
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