Phillip Jackson, Brian Lange · Business

Future Commerce

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

Episodes

[STEP BY STEP] Exploring Channel Diversification for DTC Brands: How to Expand and Not Explode

07 May 2024

35m

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This podcast episode explores how Curology, a skincare company, has successfully navigated the challenges of channel expansion and the changing landscape of direct-to-consumer marketing. The company has diversified its product offerings and entered retail partnerships to cater to different types of shoppers. Customer c...

[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

06 May 2024

35m

[DECODED] Conjectures and Commerce

03 May 2024

52m

Pickleball and the Enthusiast Economy

26 Apr 2024

45m

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This podcast episode explores the growing popularity of pickleball and its impact on communities, as well as the emergence of a new pickleball apparel and gear brand called PB5Star. The conversation highlights the motivation behind starting the brand, the challenges and opportunities of marketing in the evolving pickle...