Future Commerce

How Constraints Create Cathedrals

War of the Mediums: May the Best Story Win

The Future Commerce podcast features an interview with Mr. Susi, who discusses his fascination with the War of the Worlds story and its relevance to today's media landscape. Susi explains how the narrative of Orson Welles' radio broadcast causing mass panic is largely a myth perpetuated by newspapers seeking to undermi...

Katherine Dee on Digital Hauntings, Friend AI, and the E-Girl Timeline

The 13th Month of Revenue

After Dark: Spooky Commerce, Matt Rife, and Annabelle Haunting on a Klarna Plan

Inside Pinterest’s Trend Prediction Machine

In this episode of the Future Commerce podcast, Phillip interviews Julie Towns, VP of Ads Product Marketing at Pinterest, about the platform's unique approach to visual search and its growing popularity among Gen Z and men. They discuss Pinterest's visual language model, the trend of users curating by "vibe," and how b...

Primark’s Global Expansion Playbook: The Customer is Hero

In this episode of Future Commerce, Phillip interviews Rene Federico, the U.S. head of marketing at Primark, about the brand's U.S. strategy, her background, and how Primark fits into current cultural shifts. Rene discusses her transition from Nike and Converse to Primark, emphasizing the importance of brand relevance ...

How to Win Loyalty When Everyone’s On Sale

*TEASER* Diella Runs Procurement, Who Runs Diella?

Black Friday is Every Day

The 2030 Commerce Leader is a Cross-Functional Orchestrator

Phillip Jackson interviews Lauren Livak Gilbert, the executive director of the Digital Shelf Institute, about DSI's new report, "Reinventing the Organization for Omnichannel Success." They discuss the future of omnichannel marketing, focusing on how AI will shape creativity, the role of the "positionless marketer," and...

HigherDOSE and The Science of Feeling Good

In this episode of the Future Commerce podcast, Phillip Jackson and Brian reunite with Ingrid Millman Cordy, the new CMO of HigherDOSE, to discuss her transition from Nestle Health Science back to the DTC world. Ingrid shares her experiences during the acquisition of Noon by Nestle, her passion for the fast-paced envir...

When Algorithms Shop: How to Sell At the Speed of Culture

The Sports Brand's Guide to Fandom

The Sociology of Anthropologie

*TEASER* Skechers Goes Gooner

What Makes Stores Worth Visiting?

In this episode of the Future Commerce podcast, Phillip Jackson and Brian discuss the concept of "return on experience" (ROE) in retail with guests Kate Fannin and Alicia Esposito. They explore how brands can create engaging in-store experiences that foster customer loyalty and word-of-mouth marketing, rather than sole...

How Knix Leverages Authenticity in a Post-DTC World

In this Future Commerce podcast episode, host Elizabeth Schmidt interviews Nicole Tapscott, Chief Commercial Officer at Knix, about the evolution of direct-to-consumer brands into next-gen brands that are channel agnostic and focus on brand purpose and customer integration. Nicole shares her career journey, emphasizing...

[STEP BY STEP] Beyond the Store Floor: Designing Omnichannel Loyalty from the Inside Out

[STEP BY STEP] Meet the Connectors: The New Role of Store Associates in a Digital World

In this episode of the "Step-by-Step" podcast, hosted by an unnamed speaker, Eric Hsueh, co-owner of Akira, discusses the brand's approach to blending physical and digital retail experiences. Eric emphasizes Akira's commitment to personalized, in-store service, highlighting the importance of stylists building genuine r...