
Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them
21 Oct 2025
45m

Non-obvious ideas that move the world. Auren Hoffman hosts leaders across tech, business, markets, and government. Summation is the permanent home for the relentlessly curious. Auren is CEO of NQB8, GP at Flex Capital, Chairman of Dialog; former CEO of SafeGraph and LiveRamp (NYSE: RAMP).













Successful ad platforms require a delicate balance between user experience and advertiser relevance, moving away from static ad slots toward seamless, interleaved content. Gokul Rajaram, a veteran product leader and investor, emphasizes that modern ad systems must leverage generative AI to maintain deep user context, t...







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