Freakonomics Radio + Stitcher · Business

Freakonomics Radio

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior. To get every show in the Freakonomics Radio Network without ads and a monthly bonus episode of Freakonomics Radio, start a free trial for SiriusXM Podcasts+ on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Episodes

This episode of Freakonomics Radio dives into the world of online advertising, questioning the widely held belief that it delivers substantial returns. It highlights research from eBay, which reveals that disabling brand keyword ads had almost no effect on sales, suggesting that their importance may be greatly exaggera...

440. Does Advertising Actually Work? (Part 1: TV)

19 Nov 2020

37m

AI processed

In this episode of Freakonomics Radio, the effectiveness of television advertising comes under scrutiny. The podcast features contrasting perspectives: an economist who highlights how a major retailer squandered millions on ineffective newspaper ads, and advertising professionals who argue for the industry's worth. Thr...