Nudge

The lying psychologist who fooled the world

Rory Sutherland on Drink Driving, Five Guys and the Tube Map

This podcast episode delves into the transformative power of challenging common assumptions in business, employing behavioral science to optimize customer experiences, and the accessibility of these insights for businesses of all sizes. Sutherland illustrates the importance of identifying where competitors falter, as s...

How to give an election winning speech

In this podcast episode, we delve into the surprising similarities found in election-winning speeches, regardless of the speaker's ideology or background. Research on how mice adapt to sounds highlights an important principle: a mix of repetition and novelty keeps audiences engaged. This insight applies to speechwritin...

“It’s the mistake EVERY business makes” Rory Sutherland

In this podcast, Rory Sutherland explores the pitfalls of prioritizing micro-efficiencies within organizations, which can lead to larger macro-inefficiencies. He illustrates this with the "doorman fallacy," where replacing a doorman with an automated door may seem like a smart cost-saving move, but it ignores the doorm...

How adverts use psychology to win you over

In this podcast episode, the host shares research-backed strategies to enhance advertising effectiveness. Rather than spotlighting viral campaigns, he presents six straightforward techniques: using scarcity and anchoring to shape perceptions, asking questions to boost engagement, applying the generation effect by leavi...

How to win any argument (according to a neuroscientist)

This podcast episode explores the power of persuasion and the impact of confirmation bias on our beliefs. It emphasizes the importance of focusing on common ground and shared values in persuasion efforts, as well as the significance of giving others agency and control in arguments. The episode also discusses how our en...

10 psychological tactics to write better emails

This podcast episode explores the effectiveness of various psychological principles in email marketing, including scarcity, loss aversion, social proof, special promotion days, consistency, and curiosity. The examples and experiments discussed demonstrate that implementing these principles can significantly impact emai...

How 22,000 were persuaded to clean sewage

This podcast episode explores the impact of complex language and the importance of simplifying written content to improve accessibility and engagement. It highlights the tendency for readers to overlook lengthy and complex terms and conditions, and suggests that messages can be made easier to read by using shorter word...

The persuasive power of profanity

The speech that put a man on the moon

“Don’t be fooled by this sales trick” Chris Voss

FBI hostage negotiator shares his worst mistakes

10 pricing tips from 10 pricing experts

This podcast episode explores various pricing strategies and tactics that businesses can use to create more compelling offers, increase sales, and optimize their pricing and promotion tactics. It discusses strategies such as breaking down prices into smaller increments, using precise pricing, implementing charm pricing...

Rory Sutherland on Big Macs, Fixing Taxes and Quitting Smoking

6 scientifically-proven persuasion techniques

This podcast episode explores the power of persuasion tactics in influencing behavior. It discusses two effective tactics - temporal discounting and the fresh start effect - which can be utilized to effectively persuade others. The episode also emphasizes the importance of using social proof and asking questions as per...

The overlooked secret to better writing

Can knowing more make you enjoy less?

Why Amazon paid staff $5k to quit

The £500 million marketing mistake

The hidden (sexual) symbolism in the McDonald's logo