I Hear Everything · Business

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

Episodes

G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google

09 Feb 2026

53m

AI processed

The discussion centers on how AI search is reshaping B2B buyer behavior and rendering traditional SEO methods less effective. Tim Sanders, Chief Innovation Officer at G2, shares insights on how buyers are shifting from "reference" to "inference," relying on AI to synthesize information and generate shortlists of potent...

The discussion centers on the seismic shift in SEO due to AI-driven search, where over half of searches end without a click to a website. Will Critchlow, CEO of SearchPilot, explores how SEO testing must evolve in this "G-E-O" (Generative Engine Optimization) world. He emphasizes the importance of user-centric hypothes...

Which overlooked metric makes the case for generative search investment?

01 Feb 2026

The most important signal to guide content updates

31 Jan 2026

One hire you’d recommend every in-house SEO make

30 Jan 2026

SEO tactic people think involves AI but it really doesn’t

29 Jan 2026

One page type should be analyzing more closely when tracking AI-driven traffic

28 Jan 2026

SEO Impact in a Product-Driven Enterprise

27 Jan 2026

43m

AI processed

The podcast explores strategies for maintaining SEO authority in the healthcare sector amidst the rise of AI-driven search. John Vantine, Director of SEO at GoodRx, emphasizes a "back to basics" approach, advocating for content integrity and a strong technical SEO foundation. He stresses the importance of cross-functio...