Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Are content clusters built around entity relationships rather than keywords?

The current state of topical authority in a world of AI-generated content

The evolution of engagement metrics over the next 18 months

Invest SEO resources building comprehensive content vs acquiring high-quality backlinks

Will internal linking continue to be a core pillar in building topical authority?

Mastering AI Search with Topical Authority and Links

Key skill sets and roles to build your SEO team from the ground up

LLM.txt files — trend or trash?

Technical SEO infrastructure vs human-crafted content quality with limited resources

How will machine trust signals evolve for content creators next year?

Does retrieval-based search make traditional keyword research obsolete?

Machine trust and retrieval-based search transformation

In this episode of the Voices of Search podcast, Tyson Stockton interviews Duane Forrester, CEO of UnboundAnswers.com, about adapting SEO tactics and skill sets in the age of AI. Duane shares his unique perspective from working within a search engine, emphasizing the rapid pace of change and the feeling of being back i...

Game plan for convincing technical leadership to invest more in customer data integrations

One word that describes the relationship between customer data and marketing campaign success

Invest in better data integration vs advanced content personalization

One major shift in data-driven marketing campaigns in five years

Will first-party customer data become the most valuable marketing asset by 2025?

Building marketing campaigns from customer relationship data

In this episode of the Voices of Search podcast, host Jordan Cooney interviews Eddie Patzsch, VP of Revenue at OptiMove, about leveraging first-party CRM data to create high-performing marketing campaigns. They discuss the evolution of data from third-party to first-party and the increasing importance of accuracy and b...

Game plan for balancing AEO, SEO, and GEO in your 2026 strategy

One word that describes the current state of SEO integration