Does the Start-Up Nation brand need a rebrand? - with Yonatan Adiri and Yael Wissner Levy
Israel’s "Start-Up Nation" brand faces a critical juncture as the country navigates a complex geopolitical landscape and a prolonged war. While public perception of Israel has soured, the international tech and defense sectors increasingly view Israeli innovation as indispensable, driving record capital inflows and hig...


