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In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:

The science of emotion and the field of emotion analytics;
The challenges of using focus group feedback to optimize early consumer products;

The methodologies used to measure a user's emotional state;
How emotion analytics can be used in a product use case;
How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
How PMs can use emotion to make product adaptations and decisions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠.

Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)

Mobile Dev Memo Podcast