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I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:

The definition of Out-of-Home advertising
On what timeline advertisers tend to adopt Out-of-Home advertising
How Out-of-Home fits into a marketing strategy
Which product categories see the most success with Out-of-Home
Who in an organization tends to control Out-of-Home budget
The media buying process for Out-of-Home

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠Clarisights⁠⁠. Go to⁠⁠ clarisights.com/demo⁠⁠<

Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)

Mobile Dev Memo Podcast