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In this episode of the Mobile Dev Memo podcast, I speak with ⁠Dr. Grace Kite⁠, the Founder and CEO of two companies: ⁠magic numbers⁠, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and ⁠magic works⁠, a company that specializes in training related to the application of econometrics to marketing measurement.

In our conversation, we cover:

The use case of econometrics as a discipline in marketing;
The ways that econometrics is utilized by marketing teams to make decisions;
How marketers can navigate the “unknown unknown” problem of shifting from deterministic measurement to probabilistic and/or econometric measurement;
The added benefit of the more immediate and granular availability of

Season 3, Episode 4: Econometric advertising measurement (with Grace Kite)

Mobile Dev Memo Podcast