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My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform. Before Haus, Olivia held senior marketing roles at Netflix, Quibi, and Sonos.

Olivia and I discuss a wide range of topics within the subject of advertising measurement in this episode, including:

The role of causal inference in marketing measurement;
The common skillset gaps that Olivia witnesses when observing companies making the transition to probabilistic measurement;
The unfore

Season 2, Episode 5: How to measure a marketing campaign (with Olivia Kory)

Mobile Dev Memo Podcast