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My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard. Joy is the CEO of Early Majority and is a remarkably accomplished marketer, having held CMO and other executive-level marketing positions at some of the world's most recognized brands, including Sonos, Patagonia, and the Coca-Cola Company, among others. I invited Joy onto the podcast to discuss all things Brand Marketing, including:

What constitutes a brand;
How a company builds a brand;
The difference between

Season 2, Episode 4: How to build a brand (with Joy Howard)

Mobile Dev Memo Podcast