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In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape.

In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss:

How the role of creative optimization has changed over time as the privacy environment has grown more restrictive;
How creative experimentation and creative concept construction align with audience development;
How a productive relationship between the creative team and the media buying team can be structured;
And the skillsets that

Season 2, Episode 1: The Creative Realignment (with Alex Collmer)

Mobile Dev Memo Podcast