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In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder and CEO of Recast, on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon:

How a marketing team can get started with adopting probabilistic measurement;
The unforeseen difficulties that teams face when a

Season 2, Episode 2: The journey to probabilistic attribution (with Michael Kaminsky)

Mobile Dev Memo Podcast