This Much I Learned: Asos’s top marketer on transforming a brand

This podcast episode features Dan Elton, Asos' Executive Vice President for Customer, sharing insights into the evolving landscape of marketing, emphasizing the need for a diversified talent pool, the balance between efficiency and effectiveness, and the critical role of customer experience in shaping brand perception. Elton critiques the limitations of traditional measurement methods and highlights Asos' strategic shift from promotional reliance to brand building, while also urging marketers to embrace challenges and continuous learning as they navigate the complexities of modern consumer behavior.