This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

This podcast episode features Deborah Dolce, who reflects on her 30-year journey with TK Maxx, detailing how its innovative marketing strategies have transformed the retail landscape since its UK launch in 1994. She discusses the brand's evolution in communicating value, the competitive challenges posed by online retailers, and the critical importance of trust and purpose in an increasingly transparent market. Throughout her narrative, Deborah emphasizes the role of company culture and continuous learning in fostering growth and creativity, urging listeners to embrace curiosity and adapt to change in the ever-evolving world of retail.