This podcast episode delves into modern email and SMS marketing strategies, emphasizing the limitations of open rates and promoting deeper audience segmentation for enhanced engagement. Jimmy advocates for click-based retargeting and the personalization of marketing funnels, drawing attention to evolving SMS trends, including the rise of RCS and the need for mobile optimization. He underscores the importance of measuring SMS ROI and diversifying marketing efforts, while projecting a future where click-driven innovations are pivotal. The episode culminates in a call for brands to intensify their email outreach, striking a balance that fosters customer relationships while driving conversions.
