This podcast episode takes listeners on a journey through the obstacles faced by Obvi over the past two years, highlighting the impact of the pandemic, marketing challenges in a post-iOS world, and brand identity crises. The discussion delves into practical strategies for overcoming supply chain issues, mastering financial management through innovative approaches, and optimizing overhead to support sustained growth. Additionally, the speakers share valuable insights from their retail partnerships, especially with Walmart, and the challenges of balancing direct-to-consumer and retail sales. Ultimately, they address the emotional hurdles of entrepreneurship, emphasizing the importance of seeking support and learning from adversity.