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08 Sep 2024
14m
商业小样 07 | 六神花露水,原来不是老字号?
商业就是这样
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本期播客节目探讨了六神花露水的起源与发展,详细描述了它如何从佛罗里达水的传说演变为中国的国民品牌,成为上海家化的经典之作,并分析了它面临的市场挑战与未来增长的可能性。节目通过回顾六神花露水的成功要素和应对策略,强调了品牌持续创新的重要性以及在激烈市场竞争中的生存智慧。
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