SaaStr 762: How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki and SaaStr CEO and Founder, Jason Lemkin
In this podcast episode, Andrew explores Klaviyo's cutting-edge marketing automation, focusing on its automated segmentation features that boost targeted campaigns for B2C businesses. He highlights key partnerships, especially with Shopify, that have driven Klaviyo's growth and raised brand awareness. The discussion includes plans to expand Klaviyo's application ecosystem and market presence, emphasizing the value of vertical specialization over a broader strategy. The episode wraps up with insights into the company's long-term vision for sustainable growth as Klaviyo gears up for its IPO in a challenging market.
