In this podcast episode, Sal, the CMO, and Jared, the CTO of Cymbiotika, discuss their brand's innovative approach to multi-channel marketing and effective customer acquisition strategies. They highlight the importance of education, storytelling, and authentic influencer partnerships in their efforts. The conversation delves into the challenges of measuring success across different channels, the significance of customer retention—especially through subscriptions—and how technology can enhance the customer experience. Looking ahead, they emphasize the need for ongoing learning and adaptation fueled by customer feedback and data analysis.
