In this podcast episode, Sabrina, a brand and digital strategy expert, draws on her extensive marketing experience and customer-focused approach at Hanky Panky. She highlights the importance of blending emotional connections with data-driven strategies, addresses the challenges posed by siloed marketing teams, and discusses the need to adapt to changing marketing trends and channel strategies. Sabrina underscores that brand and performance marketing should work hand in hand, the value of building authentic relationships with influencers, and how cultural differences shape marketing strategies. Her main message is to "design for relevance, not objectives," encouraging marketers to prioritize genuine connections with customers for long-term success.
