In this podcast episode, the hosts, Kasper and his guests, explore the fascinating journey of Carpe—a brand that started as a college project and evolved into a top player in the antiperspirant market. They discuss how Carpe identifies and meets customer needs, as well as its strategies for acquiring and retaining customers. The conversation dives into the brand's effective use of targeted messaging and social media to adapt its offerings. Key takeaways include insights on subscription models and the significance of product quality for customer loyalty. In wrapping up, they stress that the foundation of a thriving subscription business is a great product paired with open communication, providing invaluable tips for aspiring entrepreneurs.
