In this podcast episode, Barbara Drazga, also known as "The Deal Diva," shares her wealth of experience in e-commerce and innovative marketing strategies. The discussion highlights her groundbreaking approach to email marketing, emphasizing the importance of understanding subscriber preferences through surveys. Barbara explores how a mix of customer engagement and authenticity can lead to successful campaigns. She offers valuable insights on managing email lists, collaborating with influencers, and fostering community, all while addressing the ever-changing marketing landscape and the critical role of outstanding customer service. This episode is a must-listen for marketers eager to strengthen their client relationships and navigate the complexities of digital marketing.
