How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)

In this episode of the Ecommerce Coffee Break podcast, the focus is on how data influences Meta ad performance, especially following recent privacy changes. Brad Redding, the founder of Eleva, shares insights on how Meta utilizes various data points beyond cookies to track users and enhance ad campaigns. He highlights the significance of server-side conversion tracking, which allows for the transmission of detailed data, including custom conversions tailored to specific products or customer segments, ultimately improving targeting and return on investment. The discussion also explores how Eleva automates this process and offers valuable insights into the health of ad campaigns.