In this episode, we will discuss how to increase your revenue by utilizing digital files and use digital downloads as effective marketing tools for customer retention, upselling, and cross-selling. Our featured guest on the show is Alessandro Macagno, General Manager at skypilotapp.com.

On the Show Today, You’ll Learn:

How to effectively sell digital downloads alongside physical products.
What are the opportunities for using digital downloads as a marketing tool.
How to increase the lifetime value of Shopify customers through digital downloads.
What examples exist of successful product bundling in the digital download space.
How can PDF stamping enhance the security of downloadable files.
How can customer accounts enhance recurring purchases and subscriptions.
How to prevent unauthorized sharing of digital download files.

Links & Resources
Website: https://www.skypilotapp.com/
Shopify App Store: https://apps.shopify.com/sky-pilot
LinkedIn: https://www.linkedin.com/company/shop-circle/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3LfKRIq

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

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Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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How To Grow Your Revenue With Digital Files | #227 Alessandro Macagno

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast