In this podcast episode, we dive into the story of O Group, previously known as OKI, a once-dominant Chinese seller on Amazon. After facing a major setback in 2021 due to a scandal involving review manipulation, O Group saw a sharp decline in revenue. However, the company managed to bounce back by shifting its focus to furniture and home goods, successfully expanding its sales beyond Amazon. The episode offers valuable insights for Amazon sellers, emphasizing the need to diversify sales channels, the dangers of over-reliance on Amazon, and the advantages of maintaining multiple Amazon accounts. Additionally, we discuss the challenges of inventory loss after account suspensions and how O Group strategically adjusted its suppliers and fulfillment processes.
