This podcast explores the advantages of using custom software for Amazon businesses. The speaker points out that while generic software is available, tailored solutions can better meet the specific needs of individual businesses. He shares how to utilize the Amazon API and third-party tools like Jungle Scout to build custom dashboards and automate tasks, which can enhance efficiency and minimize errors. The process includes registering a developer app, securing the necessary permissions, and possibly hiring a developer—an affordable option with the help of AI tools—to create the software. Even small sellers can gain significant benefits from this customized approach.