In this episode of the Seller Sessions podcast, Anthony Nguyen shares insights on launching and ranking products on Amazon. He highlights the importance of the Search Query Performance (SQP) report for validating keywords and evaluating a product's potential for achieving top organic rankings based on conversion rates. Nguyen's approach focuses on optimizing product listings to boost conversions, utilizing pay-per-click (PPC) advertising for visibility—especially in top-of-search placements—and understanding keyword ranking patterns to manage PPC campaigns effectively. He points out crucial ranking signals, including the typical 2-3 day response time, periods of fluctuation followed by stability, and the necessity of offering a superior product compared to competitors. Ultimately, he emphasizes that success relies on having a strong product and making data-driven decisions for both PPC and organic rankings.
