In this episode of the Seller Sessions podcast, host Jo Lambadjieva, founder of Amazing Wave, an AI consultancy for e-commerce sellers, dives into the innovative use of AI in data analytics. Rather than just focusing on text and image generation, Jo explores how AI can analyze numerical data, customer reviews, and categorize keywords. She stresses the significance of prompt engineering to achieve accurate results and illustrates how AI can complement, rather than replace, human creativity and analytical skills in spotting market trends and optimizing product offerings. The conversation highlights AI's potential to streamline data processing and improve decision-making for e-commerce businesses.