In this episode of the Seller Sessions podcast, the spotlight is on optimizing product images for the board game brand Lucky Egg. Known for driving traffic through TikTok, the brand undertook extensive A/B testing using Product Opinion videos for qualitative insights and Variationizer for quantitative data. While the initial results were underwhelming, the effort paid off, leading to notable enhancements in their main image. The updated design focuses on clarity, features a striking "best party game" award badge, and includes essential details like player count and playtime. This episode underscores the value of continuous testing, blending customer feedback with an understanding of Amazon's algorithm to achieve the best outcomes.
