In this podcast episode, the conversation centers on the crucial role of User-Generated Content (UGC) and influencer marketing for e-commerce businesses, particularly for Amazon sellers. The guest, Danil, CEO of Incense.pro—a UGC platform—points out that depending solely on Amazon PPC has become increasingly challenging. He recommends adopting a multi-platform strategy, leveraging sites like TikTok to connect with new audiences and enhance brand visibility, which in turn can boost sales on Amazon. Danil shares actionable tips for measuring success, selecting the right influencers, choosing the appropriate platforms, and crafting effective campaigns. He underscores the significance of long-term planning and cautions against the common pitfall of mimicking others without making necessary adjustments. Danil advises starting small, perhaps with product seeding, and progressively expanding efforts based on the results.
